Our guest today is Matias Muchnick, co-founder & CEO of NotCo – A Chile-based AI-driven food technology company that is redefining food. They’ve raised over $110 million dollars, including a big investment from Jeff Bezos! So, you’ll want to be sure to stick around until the end to hear all about what how NotCo is using AI to make vegan meat, milk, cheese and other products that are vegan but look, smell, taste, and feel like they are not vegan.
Matias first realized that he wanted to pursue entrepreneurship in the consumer foods space after being in investment banking during the early stages of his career. He went on to create an app called chooz that was meant to reward healthy living behavior, which ended up failing. Almost two years later, he moved on and decided to start Eggless, this was Chile’s first food company to develop and launch healthy plant-based foods in traditionally animal based categories. That experience led him to travel to the United States to learn more about data science around food, and he would eventually start NotCo, which is a Food-Tech company based in Chile that leverages artificial intelligence to quickly and accurately develop plant-based foods that appeal to the mass market.